Health Reform Myths and Facts: Part Two
In part one of the series we corrected the myth that PPACA strengthened the government’s position as an important audience. The fact is, PPACA made the government THE most important audience. Part two...
View ArticleHealth Reform Myths and Facts: Part Three
In the final part of the Health Reform Myths and Facts series, we explore the role of government relations professionals and what they are responsible for being a part of. They need to be more active...
View ArticleInsights into Digital Health: Erin Enke on Health Campaigns and Social Media
TogoRun’s Erin Enke was recently interviewed by Andre Blackman, the man behind Pulse + Signal, a public health focused blog. Andre and Erin recently chatted about the digital revolution and its...
View ArticleMarketing Secrets From the Grateful Dead
“Once in a while you get shown the light in the strangest of places if you look at it right.” – The Grateful Dead, “Scarlet Begonias” I’m a Deadhead. When the Grateful Dead were touring, I attended...
View ArticleSearching for the Holy Grail of Prostate Cancer
Earlier this month, a study was released for Abiraterone, a new drug from J&J that it is one of four drugs to ever demonstrate a survival benefit for patients with advanced prostate cancer. The...
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Finally – Awareness Month Action For Realists
I believe in disease awareness months. I do. They raise a lot of attention and a lot of money. They may even save lives by encouraging screening and early detection. Unless you’ve been living under a...
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Happy Birthday Eddie Bernays
Nearly 30 years ago, I had the great privilege to spend the weekend at the home of Edward (Eddie to friends) Bernays, the man who is widely considered the father of the modern practice of public...
View ArticleDon’t Rush Healthcare Reform
A post-election New York Times editorial put it best, “Voters in Tuesday’s elections sent President Obama a loud message: They don’t like how he’s doing his job (and) they’re even angrier at...
View ArticleHome Is Where the Health Is
Healthcare systems around the globe are facing societal challenges that are pushing the delivery and structure of patient care toward a defining moment. A moment that will require significant changes,...
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Launching the Margaret O’Brien Children’s Initiative with Canine Companions...
Dogs have always been known as man’s best friend, but at a recent Canine Companions for Independence (CCI) event, it became clear that dogs are a child’s best friend as well. TogoRun first met CCI in...
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